Carl Carter

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New update to QR Code generator and reporting analytics service

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We just wanted to let you all know that we are just finsihing off some importnant updates to our QR Code generator and reporting analytics service pushQR. We aim to have these updates implemented within the next 4 weeks.

The new updates will include:

  • NFC tracking.
  • Campaign scheduling.
  • Facebook shares & Twitter tweets comparison graph.
  • Optimized the code to work faster.

We are super excited about the updates and hope they will give everyone a richer and more advanced QR Code experience!

Mobile phone technology usage infographic

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How are different mobile phone technologies such as QR codes, NFC, Augmented reality, bluetooth, mobile payments and search services being used. Here are some UK and US stats on QR codes, NFC, Augmented reality, bluetooth, mobile payments and search services.

QR codes fair well in the mobile phone technology adoption data our experience tells us that the issue many have with usage is down to the QR Code  reader. We recommend checking reviews by others on the App Store and Android Market, our recommendations are here. 2d barcodes offer a richer level of data but 1d barcodes still fair well day to day for simple shopping comparisons. We are not sure if the data includes Microsoft Tag but as mobile technology goes we don’t see it much anyhow.

Bluetooth still seems popular but strange considering how little I ever see it used.

4 Ways Restaurants Should Use QR Codes

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Here’s a great article that looks a particular sectors use of QR Codes and how it can help drive user experience and ultimately drive revenue!

QR Codes used on condoms for check-ins!

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Yep that title is absolutely correct! Planned Parenthood of the Great Northwest (PPGNW) distributed more than 50,000 condoms in QR code-emblazoned wrappers to college students in the state of Washington. The wrappers enable people to scan the QR code with their smartphone to check in to the site wheredidyouwearit.com and anonymously let the world know where they practiced safe sex. Users can also check in to the site by computer.

The promotion was originally launched to mark National Condom Week, which ran from Feb. 14 through Feb. 21, but the site is still live.

Planned Parenthood said the site “is like Foursquare for people who don’t want a sexually transmitted infection.”

The site has already attracted more than 4,500 check-ins and 65,000 visitors. Here’s the video…

Worlds largest QR Code – Audi cars

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Audi Cars have created a 159 Square meter QR Code to commemorate 100 Years of car manufacturing and they say size isn’t everything!

QR Code on Grave Headstone

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Yoav Medan’s mother Judith passed away in June, the Israel-based medical technology executive couldn’t decide what he wanted to write on her grave. After deliberating with his family, Medan decided to turn to technology for the answer and attach a QR code to the grave in Haifa, Israel.

Scanning the QR code leads visitors to a tribute website that Medan has setup and plans to evolve with stories and photos from his mother’s life. Over time, Medan hopes the QR code and memorial site will help create a lasting history of his mother that will live on for generations. “I was most concerned about 20 or 40 years from now, how will she be remembered … [I wanted to put] what’s in our memory into a place that doesn’t forget,” he said.

He thinks the idea could catch on based on the feedback he’s been hearing. “People identify with this way of keeping the memory of someone and actually making it dynamic and evolving with time as you remember more,” he said. The QR code-enabled grave stone adds a new twist to the growing number of services we’ve seen emerge that are designed to help us decide what happens to our online identity after we die and create digital tributes to our lost loved ones.

Article courtesy of mashable

QR Code Tattoo – Extreme interactive QR Codes

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Here we see French Tattoo artist K.A.R.L going to extremes on his subject Marco to create an interactive QR Code tattoo linked to a You Tube video.

Watch the video all the way to the end and you’ll see that there’s an advert for Ballantines Whisky! What a great QR Code campaign and judging by the hits most likely a very cost effective campaign.

Its a great example of utilising QR Codes for marketing.

QR Codes for interactive shopping Tescos Korea

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By now you have all realised that I am a little passionate about QR Codes and in particular their use. What makes me really excited is when someone takes the right marketing strategy and implements a QR Code in a way that makes a difference for consumers. A good friend of mine showed this to me today and I just had to share it. We are implementating a similar solution ourselves for a client so it was good to see how successful the results were in this QR Code campaign.

Let me know your thoughts?

QR Code Video resume with a twist

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Just when you thought you had seen the best resume ever written along comes Victor Petit and his truly stunning use of QR Codes. Check out this video below. Time to get clever with your QRCodes kids give us a shout and let us show you how.

QR CODE – Content-rich Resume from Victor petit on Vimeo.

QR codes in music videos

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I was just sat watching 4music’s video of the week and there right at the end was a QR code, thats right in the video. Luckily I can pause and rewind, so i did. Snapped the code and was taken to the You Tube video. Does that make sense? Firstly i am not yet convinced by QR codes on mainstream programming but worst of all it was not being tracked the url was direct so if someone clicks they wouldn’t know.

First rule of QR codes guys is to track it, understanding is valuable in your marketing efforts. Also its great to have your video available again for the QR COde respondee to view but if they read your code they probably wanted to know more, how about a microsite? As with everything marketing, driving an action is just one part of the campaign but giving the user value to take an action is another.

Anyway its good to see QR Codes being embraced further, keep up the good work!