June 2011

QR Codes for interactive shopping Tescos Korea

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By now you have all realised that I am a little passionate about QR Codes and in particular their use. What makes me really excited is when someone takes the right marketing strategy and implements a QR Code in a way that makes a difference for consumers. A good friend of mine showed this to me today and I just had to share it. We are implementating a similar solution ourselves for a client so it was good to see how successful the results were in this QR Code campaign.

Let me know your thoughts?

QR Code Video resume with a twist

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Just when you thought you had seen the best resume ever written along comes Victor Petit and his truly stunning use of QR Codes. Check out this video below. Time to get clever with your QRCodes kids give us a shout and let us show you how.

QR CODE – Content-rich Resume from Victor petit on Vimeo.

QR Code Dress at Webby Awards

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So I have worn my very own snazzy QR Code T-Shirt but this little QR Code dress really adds some chic and practicality to QR Codes. At the recent Webby awards Jessica Stewart wore a QR Code dress and the QR Codes linked to two videos for the Elizabeth Glaser Pediatric AIDS Foundation that she had won awards for. See the video here.

What a great way to share content whilst you mingle!

Which file formats to use for your QR Codes

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Seeing as we keep getting asked “which is the best QR Code file fromat for for my application?” we thought we’d write a quick guide to help clear up the confusion and save some time.

You can read it here:

QR Code file formats

QR codes in music videos

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I was just sat watching 4music’s video of the week and there right at the end was a QR code, thats right in the video. Luckily I can pause and rewind, so i did. Snapped the code and was taken to the You Tube video. Does that make sense? Firstly i am not yet convinced by QR codes on mainstream programming but worst of all it was not being tracked the url was direct so if someone clicks they wouldn’t know.

First rule of QR codes guys is to track it, understanding is valuable in your marketing efforts. Also its great to have your video available again for the QR COde respondee to view but if they read your code they probably wanted to know more, how about a microsite? As with everything marketing, driving an action is just one part of the campaign but giving the user value to take an action is another.

Anyway its good to see QR Codes being embraced further, keep up the good work!

Lego based QR Code Campaign is awesome!

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This is a great example of making QR Codes not only more fun and interactive but visually more appealing great job and great results.

pushQR launched

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So here it folks pushQR is finally launched. Ready to generate your QR codes and deliver you amazing analytics to give you that all important marketing data. Don’t forget we not just a QR Code generation and analytics tool but also a fully integrated campaign marketing company here to help deliver stunning and successful campaigns across all medias. If your interested in finding out more give us a call on 0208 133 9906 0r fill int he contact form here

QR Codes to Websites

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